Anuário Brasileiro de Cana-de-açúcar 2017 - page 49

Brazil’s cachaça exports in 2016 were
slightly up in volume and value from the pre-
vious year. Cachaça shipments reached a to-
tal of US$ 13.93 million and 8.25 million liters
in that year, up 4.62 percent in value and 7.87
percent in volume, according todata released
by the Brazilian Cachaça Institute (Ibrac) and
by the Agrostat System, of the Ministry of Ag-
riculture, Livestock and Food Supply (Mapa).
However, sales are runningway behind previ-
ous years’ businesses. In2014and2013, these
sales brought in revenue of US$ 18.33 million
andUS$16.59million,respectively.
The positive performance took advan-
tageofthePromotionProjectforCachaçaex-
ports, referred toas “Cachaça: Taste thenew,
Taste Brazil”, in a partnership between the
Ibrac and theBrazilianTrade and Investment
Promotion Agency (Apex-Brasil). Signed in
2014, the project received investments of
upwards of R$ 1.3 million and relied on the
participation of upwards of 50 companies,
including micro, small-scale and big compa-
nies. These resources were invested in the
promotion of cachaça in the United States,
GermanyandMexico.
Carlos Lima, executivedirector at Ibrac, un-
derstands that the partnership and support
from Apex-Brasil have played a fundamental
role in the consolidation process, promotion
and acknowledgment of cachaça in the inter-
national marketplace. According to him, the
companiesthattakepartintheprojectwerere-
sponsibleformorethan60percentofthereve-
nue fromcachaçaexports in2016. Theentity is
nowinthefinalstageinitsplanforanewproj-
ectproposaltobepresentedtotheagency.
Apex-Brasil exportmanager ChristianoBra-
ga maintains that cachaça is a distilled bev-
erage, typically Brazilian, which has it all to
achievean international status. “Cachaça is, in-
creasingly,acknowledgedabroad.Thetargetof
thepartnershipwiththeIbracconsistsintrying
hard to transformthis genuinelynational bev-
erageintoaninternationalicon.Thebiggerthe
insertion of the national companies in the for-
eignmarket, the better the reputation andac-
knowledgementofourproduct”,hesays.
Brazilian cachaça was shipped to 54
countries in 2016. The leading importers of
the sugarcane spirit were Germany and the
United States, with respective purchases of
U$ 2.45 million and US$ 2.25 million. In the
sequence come such countries as Paraguay
(US$ 1.61 million), Uruguay (US$ 1.15 mil-
lion), France (US$ 1.094million) andPortugal
(US$ 1.045 million). The Brazilian states that
earned the biggest amounts of revenuewere
SãoPaulo(US$5.83million)andMinasGerais
(US$1.90million).
n
BrazilianCachaça finds itsway
intonewmarkets,attracts
itsclients, isincreasinglypresentandevermoreeffectiveinseveralnations
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